#about the super weekender
The Super Weekender 2.0 is set to be an incredible experience for UK dancers. With a new home at the NEC Birmingham, this three-day event will bring together over 15,000 dance lovers from across the country. Dancers can compete, perform, train and exhibit under one roof with unmissable competitions and world-class training from sought-after choreographers and dance professionals.
Last year's event was a huge success with Abby Lee Miller and Kenrick Sandy on the judging panel and sponsorships from Bloch, Shockout Arts College and ICTheatre. This year promises to be even bigger and better with more workshops, performances and opportunities for dancers than ever before. Don't miss out on this unforgettable experience!
an unmissable event
This year we will be taking over the NEC Birmingham, December 1st-3rd. We are extremely excited to announce that Emmy award-winning Parris Goebel's dance crew, The Royal Family, will join us for an exclusive performance and workshop! Their credits include The Super Bowl 2020 & 2023, MTV VMA's, Savage X Fenty, The Grammy's and the Brit awards, to name a few!
Do you want your brand centre stage at one of the UK's biggest and best dance exhibitions, or to make a difference behind the scenes for the youth and dance community? We've got a deal for you.
We are offering a wide variety of stand sizes and packages, with some inclusive of a slot on the main stage where you can truly showcase your college or brand. What are you waiting for?
hdi dance camp
The UK's Biggest Dance Camp Company providing 70+ workshops dedicated to professional dancers as well as under 16's in ALL dance styles.
Brought to you by SDC, providing world class competitions to over 15.5k customers across their events annually and now ready to take over the SDC Arena for the competition of the year!
C2D is now the number-one dance showcase company in the UK. Every year tens of thousands of dancers perform on some of the most prestigious stages in the country with CHANCE2DANCE.
#sponsoring the exhibition
We offer multiple opportunities for maximum brand exposure to a guaranteed captive audience and face-to-face interactions with over 15,000 attendees. We've got a range of high-visibility opportunities to share your brand messaging not only on-site, but also in our extensive pre and post-event content.
are you ready
to stand out?
Do you want to go that extra mile and have your college or brand centre stage at the biggest dance event to grace the Midlands? Or to make a difference behind the scenes for the youth & community?
digital & online
Looking for something even bigger? We've got a range of sponsorship packages to suit ambitious brands and business that are looking to maximise their reach.
It’s all about creating that WOW moment to inspire your audience to participate, making them bursting at the seams to share it with their friends via many popular social media platforms. This in turn means the reach your brand is getting is compounded significantly with the amount of individuals sharing and posting about it across the event weekend. Many options are available within this sponsorship package from Selfie Spots, to Content Creation Areas, to 360 Camera collaborations and much more.
dance studio sponsorship
The best in the business have been booked to come and teach for us for over a decade now due to HDI’s global recognition. You can sponsor a studio with your chosen studio name and imagery/logo placement within that studio where world renowned choreographers will be teaching dancers of all ages, abilities and backgrounds. This will be known for every single dancer booking to take class as well as visually on event weekend this studio being branded as discussed.
If you're a brand or business that's committed to making a serious impact wherever you go, we have several huge sponsorship opportunities up for grabs. If you're ready to get seen on one of the UK's largest dance platforms, we've got you covered.
Static logo placement for the duration of the 3 day event on this state of the art stage. Hosts will also verbally interact with the audience regarding your brand and sponsorship during performance breaks.
Static logo placement for the duration of the 3 day event on this state of the art stage. Hosts will also verbally interact with the audience regarding your brand and sponsorship during competition breaks. LED screen with static logo placement throughout the duration of the competition as well as opportunity for video footage to be played during stage breaks.
The biggest possible sponsor available at The Super Weekender 2023. You can be sure your brand will be known by every attendee with it being on all pre-event email marketing, social media grid posts and stories from now until event weekend and on the event website. During the event weekend logo placement will be seen across all static signage, static on LED screen during performances as well as video opportunity to be played in-between stage breaks. On all merchandise worn by event staff and purchased by event attendees. Ticket and wristband logo placement and finally a full double page in the event programme.
why partner with
a dance industry legend?
>> experience & celebrities
Having provided the very best in dance entertainment for over a decade, we're the exclusive UK host for workshops with choreographers and dancers who work with artists such as Justin Bieber, Ariana Grande and Justin Timberlake's dancers when on tour.
>> performance opportunities
We've provided opportunities to perform as part of our youth dance group – dancing onstage with artists such as Justin Bieber and Emilie Sande, at events such as The BBC's Sports Personality of the Year and Move It Dance convention!
>> dance partnerships
We have strong working partnerships with companies such as Royal Family Dance Crew, World of Dance, Boy Blue Entertainment, Base Studios London, Urdang & Shockout Arts.
>> getting dancers discovered
Numerous professional dancers have been discovered at our Dance Camps and have gone on to perform at prominent events like The Brit Awards and Jingle Bell Ball.
>> commercial opportunities
We've connected countless dancers with clients like Adobe, Jingle Jangle (Netflix), and Jaquel Knight (H&M Move Campaign), among others.
>> influencers presence
Influencers attending our events encompass not only our famous guests, but also young dancers and online personalities with TikTok followings exceeding 200k+
Don't hesitate to get in touch! We're great at replying, and we'll be happy to answer any queries about exhibiting, sponsoring or partnering with The Super Weekender.
#frequently asked questions
We've gathered answers to some of the most commonly asked questions about The Super Weekender 2023. Whether you're a dancer, a parent, or an educator, we aim to provide you with the information you need to make the most of your dance experience.
What is The Super Weekender?
From amazing workshops and exhibits to once-in-a-lifetime opportunities to perform & showcase your talent, The Super Weekender is the ultimate dance experience!
What's unique about this dance exhibition?
At The Super Weekender, we're committed to hosting the ultimate dance exhibition! This means bringing together 15,000 dancers, performers and spectators from all corners of the country for a spectacular showcase of talent, creativity, and passion.
The dance exhibition at The Super Weekender is an awe-inspiring event where dancers of various styles and skill levels take to the stage, thrilling audiences with their performances. From ballet to hip-hop, contemporary to jazz, expect to be dazzled by a diverse array of dance genres and breathtaking choreography.
In addition to the captivating performances, our dance exhibition offers an incredible opportunity for dancers to network with fellow artists, learn from industry experts, and gain exposure to talent scouts and professional dance companies. With masterclasses, workshops, and exclusive dance lessons led by industry professionals like Dane Bates, attendees can hone their skills and gain invaluable insights into the world of dance.
The Super Weekender's dance exhibition is not only a celebration of dance but also a testament to the incredible dedication, hard work, and talent of the dancers who grace our stage. Don't miss your chance to be a part of this amazing event that showcases the best of the UK's dance community!
I want to dance! Can I perform?
Absolutely! The Chance2Dance Showcase Arena is exclusively designed for dance schools to perform and share their passion for dance with others. This fantastic opportunity allows dance schools of all varieties and styles to take the stage, gain valuable experience, and connect with fellow dance enthusiasts in a supportive and inspiring environment.
To perform on the Chance2Dance Showcase Arena, dance schools must sign up for a performance slot in advance. Please note that there may be certain guidelines and time limits to ensure all participating dance schools have an opportunity to perform, so make sure to check the specific requirements for the Chance2Dance Showcase Arena.
Whether you're a small dance school or a larger institution, the Chance2Dance Showcase Arena is the perfect platform to showcase your students' talent and celebrate the joy of dance with others who share your passion. Don't miss this incredible opportunity for your dance school to shine, build confidence, and create lasting memories at our event!
What about dance classes and lessons?
Of course! The Super Weekender is offering a variety of dance classes in Birmingham's premier events arena, the NEC. Anyone spending the weekend with us will be able to take part in a range of dance classes, workshops and exclusive training, catering to dancers of all skill levels and styles.
With an exciting lineup of instructors and a dedicated dance stage, you'll have the chance to learn, grow, and have fun!
Whether you're into freestyle dance, hip hop or any other popular style, our dance classes are designed to accommodate everyone's interests, and you're sure to find a wealth of opportunities to broaden your dance horizons.
To participate in the dance classes, all you need is a workshop dance ticket. Your ticket grants you access to the classes (depending on whether you have a day or weekend pass), allowing you to join in on the fun and learn from some of the best instructors in the industry. Check our ticket shop for information on purchasing tickets and the schedule of dance classes available during the event.
Don't miss this incredible opportunity to enhance your dance skills, connect with fellow dancers, and create lasting memories!
Can I take part in a dance competition?
Absolutely! The Super Weekender is hosting a series of competitions across the whole weekend for dance schools, studios & colleges.
Whether you're a beginner or a seasoned dancer, these competitions offer a fantastic platform for showcasing your talent, honing your skills, and learning from others in the dance community.
If you'd like to participate, visit our competition page for detailed information on the registration process, competition rules, and guidelines. There, you will find everything you need to know about our various competition categories, age groups, and entry requirements.
Participating in a dance competition is a rewarding and exciting experience. Not only do you get the opportunity to perform on stage, but you also have the chance to receive valuable feedback from experienced judges, network with fellow dancers, and potentially be crowned the Super Weekender ultimate champion!
So, don't hesitate to join us and make the most of this incredible opportunity to showcase your passion for dance and challenge yourself in a supportive and inspiring environment!
Where is the Super Weekender Exhibition held?
The event is held at the NEC Birmingham, a premier exhibition center in the heart of the UK. This fantastic venue offers state-of-the-art facilities and ample space to accommodate the diverse range of activities and performances that take place during our event.
The NEC is conveniently located near major transport links, making it easily accessible for attendees from all over the country. With a multitude of parking options and its close proximity to Birmingham International Airport and train station, getting to and from the venue is a breeze.
Not only is the NEC Birmingham an exceptional space for our event, but it also offers a wide range of amenities, including dining options, shopping outlets, and comfortable accommodation in the surrounding area. Its impressive infrastructure and commitment to providing a memorable visitor experience make the NEC Birmingham the perfect location for our dance extravaganza.
We're confident that you'll have an amazing time at our event, and the array of facilities available will make sure you can enjoy The Super Weekender 2023 in the best way possible!